It is artificial to pretend that the researcher begins by collecting her materials and continues by analysing them. Analysis is inherent in the collection – it sets the criteria for inclusion. As the work proceeds, so these criteria may shift and this shift is nothing other than analysis in action.
But analysis also acts in a different way: in the ‘writing up’ of research through which the collection is marshalled into an argument. It is not that the same materials can be presented in different ways, it is that by being presented in a new way, the materials themselves mutate into something new.
If gathering material and presenting this material are two sides of the researcher’s coin, analysis is the coin.
But why call it analysis?
(Etymologically speaking analysis is to take apart and divide into constituent parts, opposed to synthesis which unites constituents into more complex wholes. Is this opposition not analogous to that between criticism and composition?)